At all levels and any field, companies need to remain innovative to get their share of the market. Informatics Services corporation (ISC) led banking automation innovations for 26 years and since then has monitored latest technologies and remained a leader in presenting innovative banking services. Effective steps by ISC to promote innovative thinking intra banking system and supporting idea makers and startups include: 
•    Establishment of “ifinc” Innovation Center as a systematic support for startups 
•    Creation of research and innovation unit inside company
•    Sponcering and supporting startups in most famous electronic banking events
•    Stablishing three innovation events to collect new ideas in electronic banking
•    Creating domestic innovation portal for employees to encourage them for new ideas, choosing the best and giving them prizes.
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